What Is Blurring? Why Is It A Conceptually Difficult Area Of Trade Mark Law?

What Is Blurring? Why Is It A Conceptually Difficult Area Of Trade Mark Law?

The concept of intellectual property is a fascinating area of law that covers generally; the protection of the expression of ideas as 'works' under copyright; the protection of inventions under patent; and the protection of logos under trademarks.

Nowadays, in the widely perceived 'information age' that we live in, the wealth of nations comprises largely of intangible assets, often maintained to represent the future of developed economies, therefore demanding adequate protection for national and even global prosperity.¹ These safeguards are necessary for the adequate protection of intellectual property, which has now become imperative for the allowance of innovation to strive fairly and legitimately. The protection of intellectual property through copyright, patent and trademarks has, over the years, mobilized increased popularity and an almost universal acceptance worldwide, speaking in terms of developed countries, and for undeveloped countries, arguably, this is on the rise as well

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